Partnering Opportunities

The Hague Orientation Programme (The HOP) is the official introduction week for Leiden University students in The Hague. During The HOPweek, Dutch and international students get to know The Hague, the university, the student life and possibly your business or organisation. This week, the students will get first impressions that will last throughout their student time and perhaps the rest of their lives. As a partner of The HOP, you have the unique opportunity to be part of these first impressions. This way, the students will get to know your company the way you would like them to.


The HOPweek will consist of a very diverse programme of activities. Getting to know different organizations and companies will be a central element in this week. Regarding our partnership, it is our main goal to personalize your promotional campaign to your company’s wishes. In our prospectus, you will find an overview of different promotional possibilities to bring your company into contact with the students. However, this is just a selection of all the possibilities. In consultation, almost anything is possible. It is our pleasure to design a promotion strategy according to your wishes.

Target audience

The Dutch and international participants of the HOPweek are at the start of their time of studying in the Hague. The students arrive in a new city and have yet to connect with all the organizations and companies in The Hague. The HOPweek offers the opportunity to make a first impression on these students and allows you to increase your presence in the growing student life of the Hague.

In addition to more than 1200 participants, The HOPweek is supported by 200 student volunteers that are already studying in The Hague.